For vendors

The meetings cold outreach can't get you.

Senior leaders who chose to be here, told us exactly what they will take a meeting about, and say yes because every conversation funds a charity they care about. One flat $1,500 per held meeting. No list, no sequences, no retainer.

Join the waitlist

Founding vendor waitlist open

TheGoodIntro · ConfirmationJust now

Meeting confirmed

Accepted

A senior leader accepted your request. The slot is booked.

CFO · ASX-listed industrials
Vetted senior leader
When
Thursday 18 June · 2:30 pm AEST · 45 minutes
Your stated reason, accepted
“We help finance teams move budget pacing and forecast accuracy from quarterly to weekly. I would like 45 minutes to walk through the operating model and the three places it most often breaks in the first quarter.”
$900 to their chosen charity
Confirmed in writing once the meeting is held.

The moment you're paying for. A senior leader said yes, because your reason matched what they asked for.

10:1
Executives for every vendor admitted
75%
Meetings converted
45 min
One focused conversation, led by the leader
The problem you already live with

Senior leaders are the hardest meeting you'll ever book.

They don't answer cold
Your best SDR can sequence a CFO for six weeks and hear nothing back. The people with budget have built walls around their inbox, and cold outreach is exactly what those walls are for.
You pay for the attempt, not the result
The data tools, the sequencer, the SDR salary, the hours. All of it is spent whether or not a single qualified meeting lands. The real cost of a senior conversation is far higher than any invoice shows.
Most meetings are the wrong meeting
Wrong person, no budget, no real intent, or a no-show you discover twenty minutes in. The pipeline looks busy, and the forecast quietly disagrees.

None of that is a budget problem. It is an access problem.

The acceptance problem, solved

Why leaders say yes.

Every other channel asks a senior leader to give something for nothing. This one doesn't.

01

They opted in

Every executive here applied, was vetted, and told us the priorities they will take a meeting about. You are never interrupting. You are answering a question they already asked.

02

Your reason does the selling

Before a request reaches a leader, you state the specific initiative or problem it relates to, in plain language. If it matches what they said they care about, they see it. Relevance is the pitch.

03

Saying yes does good

Every meeting a leader accepts sends $900 to $1,200 to a charity they choose, paid by you, confirmed in writing. Accepting your request is one of the easier good things they will do that week.

The result is a meeting where the leader chose to be in the room. You will feel the difference in the first five minutes.

How it works for vendors

From stated initiative to a funded conversation.

Five steps from your stated reason to a held meeting. Nothing speculative, no surprises. The leader sees the same words you wrote.

  1. 01

    You state the specific initiative.

  2. 02

    It is matched to a leader’s stated priorities.

  3. 03

    The leader sees the reason and decides.

  4. 04

    The meeting happens. One focused conversation.

  5. 05

    A gift goes to the leader’s chosen charity.

The honest comparison

Do the maths you already know.

What a senior meeting already costs you

SDR salary and commissionMonthly, fixed
Data and enrichment toolsPer seat, monthly
The sequencing platformPer seat, monthly
Months of touches per replyUnbillable time
The wrong-person meetingsTime you don't bill

If you sell to senior buyers, you already carry this stack. It runs whether or not a single qualified meeting lands, and the real cost of one senior conversation is far higher than any invoice shows.

Here, it is one line. $1,500 per held meeting, with an accepted reason and the right person, prepaid as a credit that is only spent once the meeting actually happens. And $900 to $1,200 of it goes somewhere your pipeline spend never has: a charity the leader chooses.

$1,500
Per meeting, prepaid
Pay one at a time or buy a block of credits ahead. No retainer, no seat fee.
10:1
Executives per vendor
We cap admissions, so you are never competing in a flooded inbox.
60 to 80%
Funds the giving
Of your fee goes to the leader's chosen charity, confirmed in writing.
Who is behind this

Built by someone who sent the cold email.

Isobel Hardwick, founder of TheGoodIntro

I have spent my career in enterprise sales development. I have built the sequences, bought the data, and sent the thousands of emails that this product replaces. I know exactly what it costs to get one real conversation with a senior buyer, and I know how it feels on both sides of that inbox.

TheGoodIntro is the channel I wished existed: leaders who actually want to be reached, a reason that has to be real, and a price where most of the money does good instead of disappearing into tooling. I vet every vendor personally for now. If you sell something genuinely relevant to senior Australian leaders, I would like to talk to you.

Isobel HardwickFounder
What you're probably thinking

Fair questions, straight answers.

The objections and the logistics, in one place. If yours is not here, raise it on the call.

“Paying for a meeting feels like buying access.”
You already pay for access, just indirectly and badly, through tools and salaries and months of touches. Here the cost is one honest line, and it only lands when a real leader chooses to take the meeting. Nothing is bought. The leader still has to say yes.
“The charity angle sounds like a gimmick.”
It is the opposite, because it is verifiable. Every charity is a deductible gift recipient (DGR), the gift is paid within 14 days and confirmed in writing, and the leader chooses where it goes. It is the reason a busy executive opens your request instead of binning it, and every gift is listed on the public ledger.
“We already have an SDR team.”
Keep them. This is not a replacement for your pipeline, it is the part your pipeline struggles with most: a relevant, accepted conversation with a senior person who chose to be in the room. Use it for the meetings cold outreach cannot get.
How does a vendor get accepted?
You apply, you are interviewed, and you are vetted before you can request a single meeting. We are looking for a specific reason to talk to senior leaders, not a list to blast. Acceptance is not automatic and it is not for sale. Vendors who repeatedly miss relevance, or who behave badly in meetings, lose access.
Will executives actually accept my requests?
That is the entire design. Leaders here opted in, stated their topics, and see your specific reason before deciding. Requests that match a stated priority get accepted at a rate cold outreach never will, and requests that don't match never reach them, so you are not burning goodwill either way. We cap vendors at a 10:1 executive ratio so no one is competing in a flooded inbox.
What exactly do I pay?
One flat fee of $1,500 per held meeting. No subscriptions, no seat fee, no hidden costs. Between $900 and $1,200 of every meeting goes to the charity the leader chooses, rising with the number of meetings you take across the year, and we publish the exact split at every tier. Pricing is on the pricing page.
How do we know the gift reaches the charity?
Every nominated charity holds deductible gift recipient (DGR) endorsement and is listed on the public register, so it is independently verifiable before the meeting is confirmed. Once the meeting is held, the gift is paid to the chosen charity and confirmed in writing.
What if the meeting does not lead anywhere?
Once the meeting happens, the donation is committed and is paid to the charity within 14 days regardless of the commercial outcome. That is deliberate. It keeps the gift honest and stops anyone gaming it. You are buying a qualified, relevant conversation and a real gift, not a guaranteed deal.
The invitation

Be the introduction worth taking.

A vetted senior audience, a stated reason, and a real gift funded by every meeting you book. If you sell something relevant, this is the easiest yes you will ask for all year.

Join the waitlist

One short call to start · You fund the giving